This is in response to Crista Rookey’s post:
I definitely agree with you with the fact that environmentalism is more of an opportunity than a threat to marketers. A business will absolutely run better and save money if they take environmentally friendly actions like you mentioned. Also their clientele will grow excessively not only because they are being ethical, but socially responsible in showing their concern with the environment as well. I enjoyed the questions you asked too: Would a company that’s in the market for what you’re looking for catch your attention more or less if they supported environmentalism? I would say yes to this now that I am becoming more concerned about the environment. If you asked me this a couple of years ago I would probably have said no because I was not aware of what was happening in the environment. The second question: Do you agree that this ethical behavior is an opportunity? Yes, I agree with this as well because being ethical is very important when running a business. Now, Do you think that environmentalism will be an opportunity for marketers forever or just at the present time because of what is happening to the world?
2/05/2010
2/03/2010
Environmentalism is an Opportunity for Marketers
Environmentalism is an opportunity for marketers in many ways. Today, many companies are going “green” and using green marketing where they develop, price, promote, and distribute products that do not harm the natural environment. Contributing and establishing programs to help the environment demonstrates the marketer’s social responsibility.
Since there is a global climate crisis, many companies are trying exceptionally hard in helping the environment and reducing the causes. Carbon dioxide (CO2) emissions are the leading cause of climate change and there is a way to reduce the amount going into the atmosphere. Therefore, Hewlett-Packard and The Coca Cola Company are committed to reducing these emissions from their operations. Walmart is another company that is concerned with the environment and depends on oil, a non-renewable resource, which also emits CO2 into the atmosphere. Therefore, one of their long-term goals is to obtain their energy from a renewable source.
The Poland Spring Water Company also has gone “green” by redesigning their bottles of water. Their half liter bottle has an Eco-shape along with a smaller cap which was designed to be made with less plastic.Not only does this save money for companies, but it also attracts customers who are environmentally concerned. Right now companies that have started green marketing are a step ahead and have an advantage over the companies that haven’t.
Is environmentalism still going to be an opportunity to marketers once they all begin green marketing?
Since there is a global climate crisis, many companies are trying exceptionally hard in helping the environment and reducing the causes. Carbon dioxide (CO2) emissions are the leading cause of climate change and there is a way to reduce the amount going into the atmosphere. Therefore, Hewlett-Packard and The Coca Cola Company are committed to reducing these emissions from their operations. Walmart is another company that is concerned with the environment and depends on oil, a non-renewable resource, which also emits CO2 into the atmosphere. Therefore, one of their long-term goals is to obtain their energy from a renewable source.
The Poland Spring Water Company also has gone “green” by redesigning their bottles of water. Their half liter bottle has an Eco-shape along with a smaller cap which was designed to be made with less plastic.Not only does this save money for companies, but it also attracts customers who are environmentally concerned. Right now companies that have started green marketing are a step ahead and have an advantage over the companies that haven’t.
Is environmentalism still going to be an opportunity to marketers once they all begin green marketing?
1/31/2010
Response to the 4 P's of Marketing
This is in response to Alex Kundert’s post:
I definitely agree on all of your explanations for each of the four marketing principles. You used great examples to back up your views and it helped a lot in understanding the 4 P’s of marketing. I like how you used the fact of place as the amount of job opportunities in the specific location that you are living. In my post, I focused more on the transportation costs and travel to get to your job and if it will be worth the drive in the long run. Price is an important factor too and brings up two questions: What price are you willing to work for? What price is the company willing to pay? Also like you mentioned, having a positive reputation from past references is a key attribute when finding a job. I brought up the fact that you have to also present yourself in a professional manner, and really promote that you are the perfect fit for the job. How will you tackle each of the four marketing principles?
I definitely agree on all of your explanations for each of the four marketing principles. You used great examples to back up your views and it helped a lot in understanding the 4 P’s of marketing. I like how you used the fact of place as the amount of job opportunities in the specific location that you are living. In my post, I focused more on the transportation costs and travel to get to your job and if it will be worth the drive in the long run. Price is an important factor too and brings up two questions: What price are you willing to work for? What price is the company willing to pay? Also like you mentioned, having a positive reputation from past references is a key attribute when finding a job. I brought up the fact that you have to also present yourself in a professional manner, and really promote that you are the perfect fit for the job. How will you tackle each of the four marketing principles?
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