This is in response to Crista Rookey’s post:
I definitely agree with you with the fact that environmentalism is more of an opportunity than a threat to marketers. A business will absolutely run better and save money if they take environmentally friendly actions like you mentioned. Also their clientele will grow excessively not only because they are being ethical, but socially responsible in showing their concern with the environment as well. I enjoyed the questions you asked too: Would a company that’s in the market for what you’re looking for catch your attention more or less if they supported environmentalism? I would say yes to this now that I am becoming more concerned about the environment. If you asked me this a couple of years ago I would probably have said no because I was not aware of what was happening in the environment. The second question: Do you agree that this ethical behavior is an opportunity? Yes, I agree with this as well because being ethical is very important when running a business. Now, Do you think that environmentalism will be an opportunity for marketers forever or just at the present time because of what is happening to the world?
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