Marketing involves satisfying a customer’s wants, needs, and demands through an exchange process. The 4 P’s of marketing in the marketing mix include product, place, promotion, and price. These four variables are very important and need to be examined thoroughly in the marketing process.
In order to describe the 4 P’s of marketing, I will be the “product” in this situation as the person looking for a job. Since I am the product, I need to qualify for and satisfy my supervisor’s wants, needs, and demands that he/she is looking for to help the organization achieve its goals.
The location or “place” of the organization is very important when looking for a job. I know that I wouldn’t want to travel a long distance to and from work everyday because of the transportation costs. I am looking for a location that is convenient for me, but also an organization that is suitable for my needs. However, I may not be able to achieve both of these goals. It comes down to the questions: Is the job worth the costs of traveling to work everyday? Do I enjoy my job enough to spend the time and money on traveling?
“Promoting” myself to the organization to which I am applying is a very crucial marketing variable. In order to promote myself, I need to look and speak professionally because the appearance and communication is important. I need to express to them that I can be an asset to their organization and can make a difference. Also the promotion of motivation and responsibility in the marketplace is critical. I need to advertise myself and express that I can be a benefit to the organization.
“Price” is important in the marketing mix too because it is important to know what price is the customer willing to pay in exchange for the product. What price is the organization willing to offer me? Do I enjoy the job enough in exchange for what I am being paid? Price is significant because we as consumers all need jobs to pay for our needs and wants. The organization also needs to decide whether I will be an asset to the company and if I am worth the price that they will pay.
All four components are significant to marketing and I myself as a person looking for a job in the near future am going to run into each of these. I will have to decide on each variable whether the job will be worth it in the long run. What are other elements of the 4 P's to consider when applying for a job?
