Environmentalism is an Opportunity for Marketers

Environmentalism is an opportunity for marketers in many ways. Today, many companies are going “green” and using green marketing where they develop, price, promote, and distribute products that do not harm the natural environment. Contributing and establishing programs to help the environment demonstrates the marketer’s social responsibility.

Since there is a global climate crisis, many companies are trying exceptionally hard in helping the environment and reducing the causes. Carbon dioxide (CO2) emissions are the leading cause of climate change and there is a way to reduce the amount going into the atmosphere. Therefore, Hewlett-Packard and The Coca Cola Company are committed to reducing these emissions from their operations. Walmart is another company that is concerned with the environment and depends on oil, a non-renewable resource, which also emits CO2 into the atmosphere. Therefore, one of their long-term goals is to obtain their energy from a renewable source.

The Poland Spring Water Company also has gone “green” by redesigning their bottles of water. Their half liter bottle has an Eco-shape along with a smaller cap which was designed to be made with less plastic.Not only does this save money for companies, but it also attracts customers who are environmentally concerned. Right now companies that have started green marketing are a step ahead and have an advantage over the companies that haven’t.

Is environmentalism still going to be an opportunity to marketers once they all begin green marketing?