Major Media Source Response

This is in response to L.B.’s post:

Which major media source do you think is best? If you were a company looking to advertise, which media source would you use?

These are tough to answer because as you have mentioned there are advantages and disadvantages of all of the media sources available. I think it all depends on what the company is trying to provide or sell. For example, a newspaper would be helpful to restaurants such as the Keene Sentinel. Panera Bread could promote their restaurant by placing coupons in the newspaper which would reach a variety of people. However, Panera Bread may want to put coupons in a health magazine promoting their products because their target market will most likely read that type of magazine. They may even want to advertise on the radio as well because this information will reach a large span of people as well.

Direct mail is definitely a great media source because it’s been around for the longest. When people receive things in the mail, they look everything over because some could be bills while others could be letters. However, they still have to go through everything else before throwing it away. Companies could get billing information of specific customers so that they can send them coupons and discounts on products. Basically, I feel as if the type of advertising depends on the product or service they are trying to promote. Do you agree?