This is in response to Dillian Pierces’ post:
I learned about outsourcing in an American Studies course last semester, and it was quite a controversial topic at the time. It can be a positive element for a company when the time is right, but not during hard economic times. You asked the question: If you were a CEO, would you outsource right now? My answer is definitely NO. We are living in difficult times right now, and the most important thing is finding jobs for the million Americans who are unemployed. I know that it is cheaper and faster labor in other countries, but we need to focus on helping the people in our country before giving jobs to people elsewhere. Businesses can’t keep being greedy, but need to act ethically and socially responsible.
Do you agree with this?
2/10/2010
Ethics and Social Responsibility
Ethics and social responsibility are very important for marketers. `As we discussed this week, The Pyramid of Corporate Social Responsibility shows that marketers are expected to be profitable, obey the laws and regulations, and be ethical. Also at the top of the pyramid there is the philanthropic dimension which goes even further than marketing ethics. It is not required of a company, but it does suggest goodwill. Today, companies are becoming more philanthropic by going ‘green’ and developing pricing, promotion, and distribution of products that are not harmful, but helpful to the environment. However, being profitable is still at the top of the expectations for marketers.
An article published in The New York Times on May 29, 2009, “A Promise to Be Ethical in an Era of Immorality,” focuses on a group of Harvard M.B.A.’s that want to set a new standard as business leaders. At Harvard and other top business schools, there have been new ethics courses that have concentrate on personal and social responsibility in a corporation rather than just making money. The graduates are highly concerned with the community, workers, and the environment of the corporations. Since the financial crisis this year, they along with many other people are more concerned with what is happening rather than being greedy.
I really enjoyed this article and it is nice to see that these graduates want to be more ethically and socially responsibility rather than just wanting to make the most money. Bruce Kogut, director of the Sanford C. Bernstein & Company Center for Leadership and Ethics at Columbia stated that, “We’re seeing a generational change that understands poverty is not just about Africa and India. They see inequities and the role of business to address them.” There are so many inequities across the world, which are affecting everybody. The industrialized countries such as the United States are taking resources away from the countries that need them the most. So knowing that these M.B.A. graduates want to commit to using the ethical and socially responsible principles is wonderful because they can make a difference. Overall, I feel as if the philanthropic dimension is going to be more important and widely used by marketers more in the future to come.
Do you feel as if marketers are going to become more ethically and socially responsible in the future or stay focused on strictly making money?
An article published in The New York Times on May 29, 2009, “A Promise to Be Ethical in an Era of Immorality,” focuses on a group of Harvard M.B.A.’s that want to set a new standard as business leaders. At Harvard and other top business schools, there have been new ethics courses that have concentrate on personal and social responsibility in a corporation rather than just making money. The graduates are highly concerned with the community, workers, and the environment of the corporations. Since the financial crisis this year, they along with many other people are more concerned with what is happening rather than being greedy.
I really enjoyed this article and it is nice to see that these graduates want to be more ethically and socially responsibility rather than just wanting to make the most money. Bruce Kogut, director of the Sanford C. Bernstein & Company Center for Leadership and Ethics at Columbia stated that, “We’re seeing a generational change that understands poverty is not just about Africa and India. They see inequities and the role of business to address them.” There are so many inequities across the world, which are affecting everybody. The industrialized countries such as the United States are taking resources away from the countries that need them the most. So knowing that these M.B.A. graduates want to commit to using the ethical and socially responsible principles is wonderful because they can make a difference. Overall, I feel as if the philanthropic dimension is going to be more important and widely used by marketers more in the future to come.
Do you feel as if marketers are going to become more ethically and socially responsible in the future or stay focused on strictly making money?
2/05/2010
Response to Environmentalism
This is in response to Crista Rookey’s post:
I definitely agree with you with the fact that environmentalism is more of an opportunity than a threat to marketers. A business will absolutely run better and save money if they take environmentally friendly actions like you mentioned. Also their clientele will grow excessively not only because they are being ethical, but socially responsible in showing their concern with the environment as well. I enjoyed the questions you asked too: Would a company that’s in the market for what you’re looking for catch your attention more or less if they supported environmentalism? I would say yes to this now that I am becoming more concerned about the environment. If you asked me this a couple of years ago I would probably have said no because I was not aware of what was happening in the environment. The second question: Do you agree that this ethical behavior is an opportunity? Yes, I agree with this as well because being ethical is very important when running a business. Now, Do you think that environmentalism will be an opportunity for marketers forever or just at the present time because of what is happening to the world?
I definitely agree with you with the fact that environmentalism is more of an opportunity than a threat to marketers. A business will absolutely run better and save money if they take environmentally friendly actions like you mentioned. Also their clientele will grow excessively not only because they are being ethical, but socially responsible in showing their concern with the environment as well. I enjoyed the questions you asked too: Would a company that’s in the market for what you’re looking for catch your attention more or less if they supported environmentalism? I would say yes to this now that I am becoming more concerned about the environment. If you asked me this a couple of years ago I would probably have said no because I was not aware of what was happening in the environment. The second question: Do you agree that this ethical behavior is an opportunity? Yes, I agree with this as well because being ethical is very important when running a business. Now, Do you think that environmentalism will be an opportunity for marketers forever or just at the present time because of what is happening to the world?
2/03/2010
Environmentalism is an Opportunity for Marketers
Environmentalism is an opportunity for marketers in many ways. Today, many companies are going “green” and using green marketing where they develop, price, promote, and distribute products that do not harm the natural environment. Contributing and establishing programs to help the environment demonstrates the marketer’s social responsibility.
Since there is a global climate crisis, many companies are trying exceptionally hard in helping the environment and reducing the causes. Carbon dioxide (CO2) emissions are the leading cause of climate change and there is a way to reduce the amount going into the atmosphere. Therefore, Hewlett-Packard and The Coca Cola Company are committed to reducing these emissions from their operations. Walmart is another company that is concerned with the environment and depends on oil, a non-renewable resource, which also emits CO2 into the atmosphere. Therefore, one of their long-term goals is to obtain their energy from a renewable source.
The Poland Spring Water Company also has gone “green” by redesigning their bottles of water. Their half liter bottle has an Eco-shape along with a smaller cap which was designed to be made with less plastic.Not only does this save money for companies, but it also attracts customers who are environmentally concerned. Right now companies that have started green marketing are a step ahead and have an advantage over the companies that haven’t.
Is environmentalism still going to be an opportunity to marketers once they all begin green marketing?
Since there is a global climate crisis, many companies are trying exceptionally hard in helping the environment and reducing the causes. Carbon dioxide (CO2) emissions are the leading cause of climate change and there is a way to reduce the amount going into the atmosphere. Therefore, Hewlett-Packard and The Coca Cola Company are committed to reducing these emissions from their operations. Walmart is another company that is concerned with the environment and depends on oil, a non-renewable resource, which also emits CO2 into the atmosphere. Therefore, one of their long-term goals is to obtain their energy from a renewable source.
The Poland Spring Water Company also has gone “green” by redesigning their bottles of water. Their half liter bottle has an Eco-shape along with a smaller cap which was designed to be made with less plastic.Not only does this save money for companies, but it also attracts customers who are environmentally concerned. Right now companies that have started green marketing are a step ahead and have an advantage over the companies that haven’t.
Is environmentalism still going to be an opportunity to marketers once they all begin green marketing?
1/31/2010
Response to the 4 P's of Marketing
This is in response to Alex Kundert’s post:
I definitely agree on all of your explanations for each of the four marketing principles. You used great examples to back up your views and it helped a lot in understanding the 4 P’s of marketing. I like how you used the fact of place as the amount of job opportunities in the specific location that you are living. In my post, I focused more on the transportation costs and travel to get to your job and if it will be worth the drive in the long run. Price is an important factor too and brings up two questions: What price are you willing to work for? What price is the company willing to pay? Also like you mentioned, having a positive reputation from past references is a key attribute when finding a job. I brought up the fact that you have to also present yourself in a professional manner, and really promote that you are the perfect fit for the job. How will you tackle each of the four marketing principles?
I definitely agree on all of your explanations for each of the four marketing principles. You used great examples to back up your views and it helped a lot in understanding the 4 P’s of marketing. I like how you used the fact of place as the amount of job opportunities in the specific location that you are living. In my post, I focused more on the transportation costs and travel to get to your job and if it will be worth the drive in the long run. Price is an important factor too and brings up two questions: What price are you willing to work for? What price is the company willing to pay? Also like you mentioned, having a positive reputation from past references is a key attribute when finding a job. I brought up the fact that you have to also present yourself in a professional manner, and really promote that you are the perfect fit for the job. How will you tackle each of the four marketing principles?
1/25/2010
4 P's of Marketing
Marketing involves satisfying a customer’s wants, needs, and demands through an exchange process. The 4 P’s of marketing in the marketing mix include product, place, promotion, and price. These four variables are very important and need to be examined thoroughly in the marketing process.
In order to describe the 4 P’s of marketing, I will be the “product” in this situation as the person looking for a job. Since I am the product, I need to qualify for and satisfy my supervisor’s wants, needs, and demands that he/she is looking for to help the organization achieve its goals.
The location or “place” of the organization is very important when looking for a job. I know that I wouldn’t want to travel a long distance to and from work everyday because of the transportation costs. I am looking for a location that is convenient for me, but also an organization that is suitable for my needs. However, I may not be able to achieve both of these goals. It comes down to the questions: Is the job worth the costs of traveling to work everyday? Do I enjoy my job enough to spend the time and money on traveling?
“Promoting” myself to the organization to which I am applying is a very crucial marketing variable. In order to promote myself, I need to look and speak professionally because the appearance and communication is important. I need to express to them that I can be an asset to their organization and can make a difference. Also the promotion of motivation and responsibility in the marketplace is critical. I need to advertise myself and express that I can be a benefit to the organization.
“Price” is important in the marketing mix too because it is important to know what price is the customer willing to pay in exchange for the product. What price is the organization willing to offer me? Do I enjoy the job enough in exchange for what I am being paid? Price is significant because we as consumers all need jobs to pay for our needs and wants. The organization also needs to decide whether I will be an asset to the company and if I am worth the price that they will pay.
All four components are significant to marketing and I myself as a person looking for a job in the near future am going to run into each of these. I will have to decide on each variable whether the job will be worth it in the long run. What are other elements of the 4 P's to consider when applying for a job?
In order to describe the 4 P’s of marketing, I will be the “product” in this situation as the person looking for a job. Since I am the product, I need to qualify for and satisfy my supervisor’s wants, needs, and demands that he/she is looking for to help the organization achieve its goals.
The location or “place” of the organization is very important when looking for a job. I know that I wouldn’t want to travel a long distance to and from work everyday because of the transportation costs. I am looking for a location that is convenient for me, but also an organization that is suitable for my needs. However, I may not be able to achieve both of these goals. It comes down to the questions: Is the job worth the costs of traveling to work everyday? Do I enjoy my job enough to spend the time and money on traveling?
“Promoting” myself to the organization to which I am applying is a very crucial marketing variable. In order to promote myself, I need to look and speak professionally because the appearance and communication is important. I need to express to them that I can be an asset to their organization and can make a difference. Also the promotion of motivation and responsibility in the marketplace is critical. I need to advertise myself and express that I can be a benefit to the organization.
“Price” is important in the marketing mix too because it is important to know what price is the customer willing to pay in exchange for the product. What price is the organization willing to offer me? Do I enjoy the job enough in exchange for what I am being paid? Price is significant because we as consumers all need jobs to pay for our needs and wants. The organization also needs to decide whether I will be an asset to the company and if I am worth the price that they will pay.
All four components are significant to marketing and I myself as a person looking for a job in the near future am going to run into each of these. I will have to decide on each variable whether the job will be worth it in the long run. What are other elements of the 4 P's to consider when applying for a job?
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